Yvon Chouinard

Yvon Chouinard, founder of Patagonia and 1% for the Planet, is leading the way into a more sustainable world. He’s realistic, logical, and he leads by example. In his mind the answer to living in a healthy world is simple; know the affects of your actions and do what is right. It comes down to living simply, reducing consumption, buying quality products that last, and giving back to what gives to us.

These quotes by Yvon represent Rob’s beliefs and have shaped him into who he is today.

“The more you know, the less you need.”

“…most of the damage we cause to the planet is the result of our own ignorance.”

“Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that we’re either directly responsible for or is done on our behalf.”

“The key to confronting and truly solving any problem is to continue to ask enough question to get past all the symptoms and reach the actual cause.”

“Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and the opportunity to do good and you do nothing, that can be evil.”

“Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.”

“The word ‘adventure’ has just gotten overused. For me, adventure is when everything goes wrong—that’s when the adventure starts.”

“Every empire collapses. The American empire is probably on its way to collapse now. Nature doesn’t like empires. It doesn’t like accumulation in one place, it doesn’t like monoculture. It’s always trying to make diverse species. It wants to spread everything out. And we’re constantly trying to hold everything in.”