Going Viral

How to Make a Viral Post

After spending some time utilizing search engine optimization techniques, one thing will become clear: the most productive thing you can do is come up with content others want to read. Sure you should edit your META and ALT tags, but if you want to help promote your site to it’s full potential, you need content other people actually want to look at.

So you are 6 months into content management, cranking out a blog once a week and not understanding why you aren’t seeing the ranking results you are hoping for. You check your WordPress blog daily and notice there are never any pingbacks, comments, or social sharing for any of these blogs. Why is this?

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Bike to Work Day 2013

Bike to Work Day 2013

San Diegans:

Bike to Work Day for 2013 is Friday, May 17th. This event is to help promote alternatives to driving a gas guzzling car to work every day and is always held on the third Friday in May, National Bike Month. For one day out of the year, individuals can take the time to get some exercise while learning about a new way to commute to work. Not only is biking to work healthier for the environment, it will keep a lot more money in your pocket.

Since Rob is out on an Across the USA cycling adventure, and I ride my bike to work a few times a week, we suggest that everyone gets the opportunity to sign up for this great event. Not only will this be a fun change of pace for the average commuter, if you register and track your trip, you get entered for a chance to win some great prizes, including a new bike.

There are pit stop locations, corporate challenges, maps, registration and much more information at the Bike to Work page.

If you do not live in San Diego, or even California, we still suggest you take this as an opportunity to ditch the four wheels for two and have some fun while doing it.

While Rob is cycling out in the middle of the country on his Bamboosero bike, I will be riding alongside the 8 on the great OB bike path when riding to work May 17th. I hope to see you right along side me!

Goal Zero

Goal Zero: Keeping The Greenfield Group Charged

When Rob recently left for his Off the Grid Across the USA cycling adventure, he had to make sure he still stayed connected to the outside world. Aside from the obvious need for electricity to power the camera equipment, Rob needs to be able to use his laptop and cell phone as required. Without the ability to keep in touch with employees and clients, The Greenfield Group would likely start to deteriorate. Luckily, there is a company like Goal Zero that exists, allowing for Rob to stay off the grid, but not out of the loop.

Goal Zero specializes in easy-to-use portable solar power products. While most solar panels are used on homes and other stationary devices, Goal Zero makes it possible for you to charge your electronics whether you are tailgating, in an emergency, or cycling across the nation.

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Wix vs. Weebly

If you are new to building websites and don’t have a large budget, it is likely you will use a “drag and drop” style site builder. As compared to static HTML pages or websites built on WordPress, site builders such as Wix and Weebly use visuals rather than coding to make the experience as user friendly as possible.

While most web developers would frown on the use of either of these sites, they serve a very important function. Not all small business owners have an understanding of coding a website, nor have the thousands of dollars needed to have a custom built site. These “drag and drop” site builders make designing a professional looking website cheap and extremely easy compared to their counterparts. They also keep web developers on their toes, so that they do not overcharge clients. Though we suggest WordPress to anyone with the knowledge, time, and resources to build a site professionally, we will take a look at a comparison of the two “drag and drop” site builders: Wix and Weebly.

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Blogging platforms

Setting up the Right Blog for Your Website

Setting up a functioning active blog is just about the most important thing you could do in modern search engine optimization. There are many benefits to posting current, constant, relevant content to your website. That said, there are some basics you must get down first.

  • Do you have a brand new site to build?
  • What is the best blogging platform for your needs?
  • What if I already have use a site builder that does not have a blogging platform? (skip further down if this is your problem)

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Picks for the Planet

Picks for the Planet

One of the many green initiatives that our green marketing company partakes in is called Picks for the Planet. Since one of the products we offer is hotel key card advertising, it is was imperative that we come up with a green way to reuse this environmentally problematic plastic. This is when we first saw the Pick Punch. The pick punch can punch out guitar picks from old plastic cards, and works great on old hotel key cards. We make sure that a large portion of the hotels we work with collect cards with broken or used mag-stripes, as well as work with manufacturers on misprints. We have collected tens of thousands of useless plastic cards that would have made their way to either the dump or the energy inefficient recycling plant. Either way would cause a larger carbon footprint than finding a new way to reuse the product.

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Keyword Research

How to do Proper Keyword Research

Long before the constant blog posts, earlier than the social media management and even before the website creation, the first step in branding your online image is doing some in depth keyword research. Since we specialize in starting a business’s online presence, this is something we need to know like we know the back of our mouse pads.

When doing keyword research you should:

  • Use some common sense and intuition
  • Know your business and its target market
  • Understand the difference between short tail and long tail keywords
  • Get suggestions on other keywords you may not have thought of
  • Find out the difficulty to rank for each key phrase
  • Get to implementing the keywords on your site

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CFL Bulbs

The Greenfield Group CFL Bulb Exchange

One of the many green marketing initiatives The Greenfield Group is involved in is donating CFL bulbs so that they are exchanged with energy wasting incandescent bulbs for free.

The Greenfield Group donated 161 more CFL bulbs yesterday to CALPIRG Energy Services, a non profit out of San Diego determined to help reduce energy usage by simple things as a bulb exchange. The CALPIRG team then went out, door to door in Ocean Beach and exchanged one incandescent bulb for one free CFL bulb to each house.

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Standing for Sustainability

Talking the Talk and Walking the Walk

Here at The Greenfield Group, we talk a lot of game. We promise to provide internet marketing, hotel marketing, graphic designing, and everything in between all while reducing your carbon footprint. Marketing may be our skill, but the environment is our passion. Aside from the numerous green initiatives we partake in as a business, we each live a very green life in our free time as well.

Rob Greenfield, founder of The Greenfield Group, has made it so that he is building his business around his passion: Sustainability. To him, business is not just a way to make money, it is a way to change the planet for better.

Being the adventurer he is, Rob will be leaving on a three month bike journey across the United States in the beginning of April. His goal is to promote sustainability, philanthropy, and educate others along the way. The trip will start in San Francisco and end in Vermont.

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