Sample Press Releases for Activism Campaigns
As part of my guide on how to create your own environmental activism campaign I have included some press releases here. They are exactly the same as I had sent out except that I have removed my email address and phone number. At the bottom I have also included emails that I sent as an example. I hope these serve you in your activism campaigns!
This is my press release from Off the Grid Across the USA from in April 2013. This was my first ever press release and my first ever environmental activism campaign. So this was created before I’d ever had the media report on anything I’d done.
Adventurer Rob Greenfield to cycle 4,500 miles across the USA for sustainability
By Rob Greenfield
April 19, 2013
Cycling 4,500 miles across the USA, that’s the easy part. So what’s the hard part? How about doing it completely off the grid? For three months, adventurer Rob Greenfield will be showing and inspiring Americans how to live sustainably and decrease their environmental impact. Sponsored by Dr. Bronner’s, Goal Zero, Bamboosero, Drips Water and Kala Brand Music, he will be using electricity generated by portable alternative energy devices, creating near zero trash, using water from natural sources, eating locally produced organic and unpackaged foods, composting all food waste and shopping at businesses that are committed to creating a healthy planet.
The adventure begins at the San Francisco Earth Day Celebration on April 20th and will take Rob through 19 states. Traveling mostly on ‘blue highways’, he will also be spending time in cities including Salt Lake City, Denver, Kansas City, St. Louis, Milwaukee, Chicago, Cleveland, Philadelphia, New York, Providence and Boston. The journey is scheduled to end on August 1st at the 1% for the Planet Headquarters in Waitsfield, Vermont. During the three month trip Rob will be raising $10,000 for 1% for the Planet non-profits, including Guitars in the Classroom, Below the Surface, Worldbike, ioby, Surfrider Foundation San Diego Chapter, Reuse Alliance, Growing Power, Solar Sister, and Community Cycles, as well as finding 20 new businesses to join the 1% for the Planet movement. 1% for the Planet is a growing global movement of over 1,000 companies that donate 1% of their sales to environmental organizations worldwide.
Along the way, Rob will be hosting zero waste events and bicycle rides, visiting environmental causes and businesses that practice corporate social responsibility, promoting sustainable products, working with community gardens, practicing the ukulele, and hosting do good giveaways via Facebook. The journey will be documented by professional cameraman, Brent Martin, and can be followed online at www.GreenfieldAdventures.org and www.facebook.com/GreenfieldAdventures.
About Greenfield Adventures
Rob Greenfield is an adventurer at Greenfield Adventures, where his mission is to entertain, educate, inspire and give back through adventures and traveling. He has traveled to 25+ countries on six continents. He lives a sustainable life in San Diego, where he has started a community bike program and a community CFL bulb exchange and has hosted trash cleanups. He’s also the founder of The Greenfield Group, an environmentally active marketing company that uses five percent of its revenue for green projects. Rob is a 26-year-old native of Wisconsin and a graduate of University of Wisconsin – La Crosse in Biology and Aquatic Science.
To learn more about the trip, please contact
This is my press release from The Do Good Tour from in October 2013. This was my second environmental activism campaign. By now I had gotten a fair amount of media attention. You can see the larger media attention that I had got up to this point at www.robgreenfield.tv/dudesmedia and to see more details of the media coverage leading up to this point see http://www.robgreenfield.tv/moremedia.)
The Do Good Tour
Cycling from San Francisco to San Diego doing good and inspiring others to do good too!
When: October 14th – October 30th
Where: Berkeley, CA to San Diego, CA
Rob Greenfield, a resident of San Diego who recently completed a cross country journey on his bamboo bicycle in the name of sustainability is at it again. “The Do Good Tour” will be a two week cycling journey, with Rob beginning in Berkeley on October 14th, and ending in San Diego on the 30th. This would be a great feel good story for your viewers as Rob will be conducting “Random acts of goodness” all along the California coast, and inspiring others to do good too! “Do Good” activities will include picking up trash, volunteering with area non-profits, planting wild flowers and vegetables, and donating food to those in need.
Along the way Rob will also be hosting seven Stamp Stampede parties. The Stamp Stampede, a project of People Power Initiatives run by Ben Cohen of Ben and Jerry’s Ice Cream, has the ultimate goal of stopping corporations from buying out politicians. During these parties, participants will legally stamp messages on our nation’s currency to #getmoneyout of politics. As more and more stamped money spreads, so will the movement to amend to constitution. As with his past successful parties they will stamp 1,000 bills that will be seen by an estimated 875,000 Americans.
Rob Greenfield is an adventurer who’s out to make the planet a happier and healthier place for all humans and animals. As the founder of The Greenfield Group, an environmentally active marketing company he uses business as a means to affect positive change in our natural environment. As the head adventurer at Greenfield Adventures he embarks on all sorts of positive impact and do good adventures that entertain, educate, inspire, and give back. In his most recent adventure, Off the Grid Across the USA, he cycled 4,700 miles across the USA on a bamboo bicycle inspiring millions of Americans to be happier and healthier, be conscious of their resource consumption, and to appreciate their fortunate lives. Rob is also an ambassador for 1% for the Planet alongside fellow environmentalists such as musician Jack Johnson.
1% for the Planet is a network of over 1,000 businesses that give 1% of their revenue to environmental non-profits. Members include Patagonia, Clif Bar, and New Belgium Brewery.
Adventurer at Greenfield Adventures
Founder of The Greenfield Group
Ambassador for 1% for the Planet
Rob’s Bike Schedule
Berkley/Oakland……….. Oct. 9th – 13th
Stamp Party Oct. 13th
San Jose……………………..Oct. 14th
Santa Cruz………………….Oct. 15th – 16th
Stamp Party Oct. 16th
San Luis Obispo………….Oct. 19th – 20th
Stamp Party Oct. 20th
Santa Barbara…………….Oct. 22nd – 23rd
Stamp Party Oct. 23rd
Venice/ Santa Monica…..Oct. 25th – 26th
Stamp Party Oct. 25th
Los Angeles………………….Oct. 27th
The OC/Newport………….Oct. 28th
Stamp Party Oct. 28th
San Diego…………………Oct. 30th
This is my press release from midway through my second bike ride across the USA in the summer of 2014. As you’ll notice at the bottom I had gotten a lot more media attention by this point.
For immediate release – August 17, 2014
Dumpster Diving for a Cause
Rob Greenfield, a nationally renowned environmental activist, is biking on his bamboo bike from San Diego to NYC inspiring American’s to live happy, healthy, and free. His current campaign on the tour is cycling from his homeland of Wisconsin to New York City fueled 100% by food found in dumpsters to raise awareness about food waste and encourage grocery stores to donate food to non-profits to feed hungry American’s rather than put it in the dumpster. Americans throw away $165 Billion worth of food per year while 1 in 7 of its citizens are still food insecure. Rob also donated the last $421 he had on him to a non-profit and is traveling moneyless.
In stops along the way, he’s inviting American’s to dumpster dive and dine with him, as well as creating huge displays of perfectly good food from dumpsters to help the United States realize that this waste isn’t trash – it’s perfectly healthy food!
Besides daily dumpster diving to raise awareness in Chicago Rob will be creating a huge display of dumpster food at Lincoln Park this Tuesday. An example of this visual he created in Madison can be seen on his website at This Food is From Where?!
Rob Greenfield, activist and adventurer from The Goodfluence Tour
August 19th 5:00-8:00 PM
|Lincoln Park – Clark and Menomonee (1800 N)|
Rob Greenfield is an activist who undertakes extreme adventures in order to raise awareness on important problems facing society. For him this is a way to raise awareness about food waste and invite Chicago residents to join, learn, and be a part of the solution.
On camera interviews and impressive dumpster food displays will be available. Dumpster diving can be arranged. Contact Rob directly at [email protected] or 555-555-5555. More information about this tour can be found at his blog or Rob’s Facebook.
This food waste campaign has been covered by 14 media outlets in Wisconsin in the last week and Rob intends to continue raising awareness now in Chicago. The stories can be viewed here: NBC- The Morning Blend, Fox 6 Milwaukee, CBS 58 Milwaukee, WKOW Wake Up Wisconsin, ABC 27 Madison, WXOW ABC 19, Fox 47, The Cap Times, Lacrosse Tribune, and the Wisconsin State Journal. See Dumpster Diving Blows Up Wisconsin Media to view all media from this story.
About Rob Greenfield: Rob Greenfield is an activist whose travels have taken him all over the world, but he now focuses his energy on issues here at home in the United States. Rob’s adventures have been featured world wide on BBC, Huffington Post, and Buzzfeed to name a few. His aim is to always raise awareness about serious issues in an entertaining and educational fashion.
This is my press release from the end of my second bike ride across the United States in the summer of 2014.
For immediate release – September 08, 2014
Dumpster Diving for a Cause
Rob Greenfield, a nationally renowned environmental activist, is cycling on his bamboo bike from San Diego to NYC inspiring American’s to live happy, healthy, and free. His current campaign on the tour is cycling from Wisconsin to New York City fueled 100% by food found in dumpsters to raise awareness about food waste and encourage grocery stores to donate food to non-profits to feed hungry American’s rather than put it in the dumpster. The United States throws away $165 Billion worth of food per year while 1 in 7 citizens are food insecure. Besides eating solely from dumpsters Rob also donated the last $421 he had on him to a non-profit, FoodShift, and is traveling moneyless.
In stops along the way he’s hosting Food Waste Fiascos, which are huge displays of food found in dumpsters to create a shocking visual of food waste. Fiascos in Madison, Chicago, Detroit, Cleveland, DC, and Lancaster have been a huge success and prior to arriving in NYC he’ll also be hosting fiascos in Philadelphia. He arrives in NYC from his cross-country trek on September 26th and is hosting his final food waste fiasco of the tour on September 30th 5:00-8:00 PM at Union Square.
He’s inviting American’s to dumpster dive and demonstrate with him and urge grocery stores to stop dumping and start donating! #DonateNotDump
Rob is available and excited to get the word out with you! He specializes in coming into studio with food from nearby grocery store dumpsters and creating an impressive display of perfectly good food that was tossed out. Stories can also be done at a dumpster near you. He always aims to entertain, educate, and inspire with his work. Contact Rob directly at [email protected] or 555-555-5555. More information about this tour can be found at his blog or Rob’s Facebook.
Rob’s food waste campaign has been covered by over 50 media outlets since it began on August 9th and has been picked up nationally as well. A sample of in studio, in the field, and newspaper stories can be viewed at #DonateNotDump Media. A few of the media outlets include, USA Today, Detroit Free Press, ABC Chicago, Fox Chicago, NBC- The Morning Blend, Fox 6 Milwaukee, WKOW Wake Up Wisconsin, ABC 27 Madison, and the Wisconsin State Journal.
About Rob Greenfield: Rob Greenfield is an activist whose travels have taken him all over the world, but he now focuses his energy on issues here at home in the United States. Rob’s adventures have been featured world wide on BBC, Huffington Post, and Buzzfeed to name a few. His aim is to always raise awareness about serious issues in an entertaining and educational fashion. Learn everything you need to know about him at http://www.RobGreeenfield.TV
Here is a sample email from September 23rd 2014 on my second bike ride across the United States.
I am an adventurer and activist on a mission to inspire American’s to live happy, healthy, and free. I’m currently cycling across the United States eating only food I find in dumpsters to raise awareness about food waste (We throw away $165 billion worth of food per year while 1 in 7 Americans is hungry).
I’ll be ending my #DonateNotDump tour in New York, and will be there from September 26th – September 30th (eating out of dumpsters of course). I will be making a huge display of perfectly good food found in New York City grocery store dumpsters on September 30th at Union Square from 5:00-8:00 PM, hosting my final Food Waste Fiasco . It will be a very eye opening visual of food waste and I can’t think of a better organization than CBS This Morning to cover it!
I would be happy to create a large display of food found in New York city dumpster just for CBS This Morning so that your viewers will really be interested. You can find out more details at the Facebook Event. Otherwise I can come in studio or I invite you to the dumpsters with me for a story!
To get a feel for what I’m doing, check out my latest stories with Fox, ABC, CBS, NBC, and newspapers such as USA Today at #DonateNotDump Media
I hope to do a story with you!
Much health and happiness to you!
Here is a sample email from November 21st 2014 for a Food Waste Fiasco in San Diego.
Subject: Dumpster Diving / Food Waste Fiasco this weekend
–Dumpster dive with Rob 11/20, 11/21,11/22. Example: The Americans with Charlie LeDuff
–The Food Waste Fiasco 11/23 Ex: Fox Washington DC