Jack Johnson is a perfect example of someone who leads by example and influences others to be a part of positive change as well. He’s got some serious musical talent but that is only a small part of his greatness as a human being.
He’s using his fame to benefit non-profits around the world.
In 2008 he used 100% of his tour profits to start the Johnson Ohana Charitable Foundation, which promotes positive and lasting change within communities by supporting organizations that focus on environmental, art, and music education. With the foundation they have given over $25 million
He’s positively influencing the people who come to his concerts.
His All At Once campaign seeks to create global change through individual action. They have been focusing on engaging fans to take action in support of sustainable local food systems and plastic-free initiatives. All of the venues use reusable water bottle stations and don’t sell bottled water.
He’s positively influencing people through his music.
His music makes people happy and the world can use all the happiness it can get but it is also extremely positive and teaches important lessons. He even has songs about recycling that have been heard by millions around the world.
He’s greening up the music industry as well.
This is an example of one person leading by example and showing what can be done. Zero waste, reusable bottles, biodiesel trucks, supporting local farmers, community outreach and education, and carbon offsetting are just a few ways that he decreases the impact of his tours and others are following suit. He almost gave up touring because of the negative impact but instead decided to be a positive ripple in the industry.
Most of all Rob is inspired by his modesty and by how real he keeps it. He practices everything he preaches but he’s really not preaching, just leading by example, doing what he knows is good for the earth, our communities, and himself. And Jack really understand that the actions of each individual do matter and everything starts with each of us as individuals.
“We’ve got everything we need right here, and everything we need is enough.”
“An individual action, multiplied by millions, creates global change.”
“Some people, they start with the bag, then they start carrying around the reusable water bottle and it just becomes habit,” Johnson said. “Then you start seeing, ‘Oh wow, I don’t need to take a straw because that’s disposable; I only use it once,’ or you start thinking about where plastics come in other areas of your life.”