News Anchors Drink Dumpster Juice with Rob Greenfield

Dumpster Diving Blows Up Wisconsin Media

It’s been a huge week in raising awareness about food waste. I created a little media frenzy and my activism was picked up in La Crosse, Madison ran with it, and it blew up in Milwaukee. 14 stories were done between news, newspapers, and radio, and their stories were syndicated by other news outlets around the Midwest as well. There is no doubt that a big impact was made in the Wisconsin region with this campaign.

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Rob Greenfield Amazing Dumpster Waste

This food is from where?!

My friend Dane and I are on a mission to show how much food we waste in America, and we know that we’ve got to come up with some creative ways to get America’s attention. So we decided to make a huge public display of what we uncovered in the dumpsters of Madison, Wisconsin. In a matter of 48 hours of casual dumpster diving we managed to collect thousands of dollars worth of perfectly good food that you see here. Looking at this photo myself, it’s still hard even for me to believe that every bit of this food came from dumpsters.

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Rob WKOW

Donating Every Last Dollar to End Food Waste

Over the last three days I’ve been Dumpster Diving Across Wisconsin to raise awareness about our massive food waste issue here in the United States. Previous to this adventure I’ve been Dumpster Diving Across America for a year and a half so I expected this week to be a pretty standard for me. I also expected my home state of Wisconsin to do a good job of not wasting food.

But I’ve been completely blown away by what I’ve found in the supermarket dumpsters. Every dumpster I have opened has been FULL of perfectly good food. In a front page La Crosse Tribune story I did a few days ago, I confidently said, “If there’s a dumpster, there’s food in itand so far I have proved that to be right time and time again. In just three days of biking across Wisconsin living purely on dumpster food, I have found tens of thousands of dollars worth of food. All of this at a time when 1 in 7 Americans is food insecure. This waste of food is also a huge waste of water, fossil fuels, energy, and landfill space and is a root cause to many of the world’s most pressing issues.

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Does This Stuff Belong in a Dumpster?

Dane and I are bike riding, dumpster diving, Wisconsin brothers with a simple mission- to show America how much perfectly good food is wasted and how Americans can be a part of the solution in their own homes and at the market. On August 9th we hopped on our bicycles at bank of the Mississippi River on a journey to cycle across the state of Wisconsin (250 miles over 7 days) eating nothing but food we find in dumpsters, ie the trash, rubbish bins, waste buckets, or as we’ve come to call them, treasure chests. We had a slight bit of worry that we may go hungry but our first dumpster proved otherwise:

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Dumpster Diving Across Wisconsin

Dumpster Diving Across Wisconsin!

Americas Dumpsters are full of perfectly good food, and my childhood friend Dane Gottschall and I are out to show this by bicycling across Wisconsin fueled 100% by food we find in dumpsters.

This might sound crazy, but what’s even more nuts is that we throw away $165 billion worth of food each year in America. This is slightly more than we spend on our entire public education system from kindergarten through university. All of this while 1 in 7 Americans are food insecure.
We’re going to show you that there is so much food in Wisconsin’s dumpsters that we can cycle clear across the state powered by these supermarket treasure chests. Through this adventure we promise to inform you on America’s food waste problem in an entertaining and inspirational manner while giving simple tips on how you can be a part of the solution.

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