Rob Greenfield is an American adventurer, environmental activist, and entrepreneur on a mission to entertain, educate, inspire, and give back to the world. He is teaching others about the issues associated with food, energy, water, waste, transportation, and health by displaying his style of living to the world. He is leading them towards a greater sense of happiness and freedom.

Born August 28, 1986, Rob grew up in Ashland, Wisconsin and was drawn to the outdoors at a young age. He spent a great deal of time as a top-ranked Boy Scout in the wilderness, and eventually took his passion of learning from the environment, and the desire to protect it, to new heights.

After obtaining his Bachelors of Science in Aquatic Science, Chemistry and Biology, from the University of Wisconsin – La Crosse, Rob took his first international journey. He went on an ‘around-the-world’ trek across the continents of Asia and Africa and had the opportunity to experience self-led safaris in Africa, exotic periods of isolation in the jungle of Borneo, and countless engagements with locals from various regions which illuminated the contrast and diversity that exists on the Earth. Such ventures fueled his thirst for travel, and by the age of 24, Rob had set foot on six continents.

Having learned valuable business methodology while working as an independent contractor during school, Rob’s sense of financial freedom fueled his desire to be his own boss but also contribute to the world in a positive way. Rob decided to live simply to contribute to a healthier, happier Earth by moving to California, adopting a vegetarian diet, excluding chemicals and toxins from his life, and finally selling his car. After moving to California, Rob founded an environmentally active marketing company which he named, The Greenfield Group. He also began his involvement with 1% for the Planet and became involved in positive change in his own community. He did this in various ways, including founding a community bike program and funding environmental work to be done around his community. He also hosted a free CFL bulb exchange and invited the public to become involved with much needed trash clean-ups.

To Rob, a business should be a means to creating sustainable impact, and therefore exert a quantity of energy to provide tangible and educational resources to the public.

Rob frequently creates and goes on new adventures to further his mission to educate, inspire, and give back to the world. From flying one-way to Panama (on his Share My Way Home Adventure) with only the clothes on his back (in hope that others would help him out), to bicycling barefoot across America to raise awareness for sustainability Rob demonstrates his non-stop, genuine character. He is passionate about helping others and creating a greener Earth.

His incredible efforts have been featured in YahooThe GuardianGoodGrindTv, and FoxNews among many other publications; as a result of these media broadcasts, his following of supporters and like-minded activists has definitely increased and continues to grow.

Rob’s limitless compassion to create a healthier, more sustainable Earth doesn’t end there, however. He has continued to “do good” in San Diego by hosting bike rides, offering free seeds to community members (to support the local food movement), and is creating a social network which aims to inspire thousands of more people to do good. He even founded the Goodfluence Fund, which gives micro-grants to individuals, activists, and non-profits for environmental and social projects that create health and happiness.

He has biked across America to continue spreading good by inspiring people to do at least one good thing every day. This adventure was similar to his quest in 2013 – where he ate over 280 pounds of food from grocery store dumpsters, drank from a leaky fire hydrant for 5 days in New York City, and biked 375 miles without a seat to gain attention. He aims to take on as many daring and entertaining adventures to raise awareness about sustainability and be a voice and example for positive action.

This ambitious and sustainable activist has dedicated his life to creating a happier, healthier Earth, while spreading knowledge to his fellow humans, and you can count on him to keep leading by example and spreading the good word. Be the change you wish to see in this world and join Rob on his journey to improve Earth one good deed at a time.


  • Geoff Rumson August 27, 2014   Reply →

    You are the greatest inspiration in my life after reading your biography I want to be more like you ! And Ive had trouble doing so, if you would give me any advice on living without money I would love to hear it all

  • Suzanne Goodwin Goff October 19, 2014   Reply →

    Hi Rob,
    you don't know me but I saw your efforts about rescued food on Distractify and wanted you to know about what our food pantry has been doing for over 5 years. We've been rescuing food and giving it away to thousands and we love it! We give food to over 6,000 people a week. I am so proud of what we are doing. Please watch our video on the front page of
    here's our pantry page

  • Rob Greenfield January 4, 2015   Reply →

    Here is some help for you on living without money!
    Here is my guide:
    And here you can read Mark Boyle's book for free that has everything you need to know!
    Much love to you!

  • Lynn Salmon December 13, 2015   Reply →

    Brooklyn to Boulder Dumpster Diving! College campus apartment dumpsters at the end of a semester are huge for finding treasure!

  • Temar Perez April 21, 2016   Reply →

    How do you take care not to get bad terms from dumpster diving and trash?

  • Temar Perez April 21, 2016   Reply →


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