Long Day: Day 4

Today (4/23/2013) was a grueling adventure. After cycling from Napa, we climbed an unexpected mini mountain for hours. Every time we went down hill for 3 or 4 miles we were met with an hour + long climb shortly after. We didn’t see it coming at all.

Food consisted of more honey, greens at the farm, California avocados and kiwis, a score from a farm stand with locally grown oranges and grapefruits, a caterpillar, and of course more raw eggs straight from the chicken.

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Trapped in San Francisco: Days 1 & 2

Day 1:Rob Greenfield Stuck in San Francisco

Today was riddled with challenges but it was fun and rewarding and I’m happy. The morning was spent finding a natural source for water. We found one and due to major bike problems it took 2.5 hours to accomplish the mission of filling up my 3 gallon jug. It was really cool to use the water filter to create my own pure water from a little lake in Oakland. Meghan stocked us up with locally produced olive oil, honey, rice, beans, and produce from the Berkeley market. And much the of the day was spent going through gear getting rid of things that were not needed and prepping for the trip. By 4:00, way behind schedule, we finally headed into San Francisco to our official launch point, in Civic Center Park.

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Wix vs. Weebly

If you are new to building websites and don’t have a large budget, it is likely you will use a “drag and drop” style site builder. As compared to static HTML pages or websites built on WordPress, site builders such as Wix and Weebly use visuals rather than coding to make the experience as user friendly as possible.

While most web developers would frown on the use of either of these sites, they serve a very important function. Not all small business owners have an understanding of coding a website, nor have the thousands of dollars needed to have a custom built site. These “drag and drop” site builders make designing a professional looking website cheap and extremely easy compared to their counterparts. They also keep web developers on their toes, so that they do not overcharge clients. Though we suggest WordPress to anyone with the knowledge, time, and resources to build a site professionally, we will take a look at a comparison of the two “drag and drop” site builders: Wix and Weebly.

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The Off the Grid Across the USA Adventure

Off the Grid Across America by Greenfield Adventures

Cycling coast to coast for sustainability

Cycling 4,500 miles across the USA, that’s the easy part. So what’s the hard part? How about doing it completely off the grid? For three months, adventurer Rob Greenfield will be showing and inspiring Americans how to live sustainably and decrease their environmental impact. He will be

-using electricity generated by portable alternative energy devices

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Blogging platforms

Setting up the Right Blog for Your Website

Setting up a functioning active blog is just about the most important thing you could do in modern search engine optimization. There are many benefits to posting current, constant, relevant content to your website. That said, there are some basics you must get down first.

  • Do you have a brand new site to build?
  • What is the best blogging platform for your needs?
  • What if I already have use a site builder that does not have a blogging platform? (skip further down if this is your problem)

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Picks for the Planet

Picks for the Planet

One of the many green initiatives that our green marketing company partakes in is called Picks for the Planet. Since one of the products we offer is hotel key card advertising, it is was imperative that we come up with a green way to reuse this environmentally problematic plastic. This is when we first saw the Pick Punch. The pick punch can punch out guitar picks from old plastic cards, and works great on old hotel key cards. We make sure that a large portion of the hotels we work with collect cards with broken or used mag-stripes, as well as work with manufacturers on misprints. We have collected tens of thousands of useless plastic cards that would have made their way to either the dump or the energy inefficient recycling plant. Either way would cause a larger carbon footprint than finding a new way to reuse the product.

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Keyword Research

How to do Proper Keyword Research

Long before the constant blog posts, earlier than the social media management and even before the website creation, the first step in branding your online image is doing some in depth keyword research. Since we specialize in starting a business’s online presence, this is something we need to know like we know the back of our mouse pads.

When doing keyword research you should:

  • Use some common sense and intuition
  • Know your business and its target market
  • Understand the difference between short tail and long tail keywords
  • Get suggestions on other keywords you may not have thought of
  • Find out the difficulty to rank for each key phrase
  • Get to implementing the keywords on your site

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CFL Bulbs

The Greenfield Group CFL Bulb Exchange

One of the many green marketing initiatives The Greenfield Group is involved in is donating CFL bulbs so that they are exchanged with energy wasting incandescent bulbs for free.

The Greenfield Group donated 161 more CFL bulbs yesterday to CALPIRG Energy Services, a non profit out of San Diego determined to help reduce energy usage by simple things as a bulb exchange. The CALPIRG team then went out, door to door in Ocean Beach and exchanged one incandescent bulb for one free CFL bulb to each house.

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